Pantone’s color of 2018 – Ultra Violet (PANTONE 18-3838) is supposed to “communicate originality, ingenuity, and visionary thinking that points us toward the future.”
In their website the Pantone Color Institute® attributes mindfulness, symbolism of counterculture and artistic brilliance to the chosen color, as well as a depth of emotion that pushes boundaries.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”
– Laurie Pressman, Vice President of the Pantone Color Institute®
As mentioned before, a sense of humor can go a long way, sometimes taking you way beyond your wildest expectations.
That’s just what Carrie Hollenbeck learned, when her writer/director fiancé Max Lanman created a hilarious car commercial style video, to go along with their eBay listing, when she wanted to sell her ’96 Honda Accord with more than 140,000 miles on it.
“A few years ago, I was driving to Big Sur with my (then) girlfriend Carrie to go camping on Highway 1. While we were traversing gorgeous switchbacks, it felt like (we) were driving in a car commercial and that’s when it hit me that it would be really funny to make a high-end car commercial for a crappy car,” Lanman was quoted on Today.
The video spoof was so well done, that bidding went well beyond the starting price of $499 (so much so that eBay’s fraud department canceled the original bidding) and the video has been seen more than 4.2 million times to date.
As someone who has overthought the one or other menu design at restaurants, I can totally relate.
UPDATE: In an interview with CBS News the font’s designer, Chris Costello, responded: “I designed the font when I was 23 years old. I was right out of college. … I had no idea it would be on every computer in the world and used for probably every conceivable design idea. This is a big surprise to me as well. … I believe it’s a well-designed font, it’s well-thought [out]. … It was sold to Microsoft, it was sold to Apple … it came packaged with Mac OS. It ended up being a default font set on every computer since 2000. Since that point, it’s been on every computer in the world … anybody who has a Mac or Microsoft operating system. With that broad range, that broad appeal, anybody could use it, not just graphic designers. … So that’s when I began to see it turn up everywhere: mortgage ads, construction logos. It was kind of out of control. It was not my intent to be used for everything — it’s way overused.”
Good communication is just as stimulating as black coffee, and just as hard to sleep after. – Anne Morrow Lindbergh
PS: Happy National Coffee Day!
Like half the
town country planet we went to see the eclipse, as it passed over us on August 21st.
However, no picture we took was even remotely as stunning, as photographer Stephane Vetter, who fused night and day images he captured at a single location at Oregon’s Magone Lake, the night before and during the day of the total eclipse.