Pantone’s color of 2018 – Ultra Violet (PANTONE 18-3838) is supposed to “communicate originality, ingenuity, and visionary thinking that points us toward the future.”

On their website the Pantone Color Institute^® attributes mindfulness, symbolism of counterculture and artistic brilliance to the chosen color, as well as a depth of emotion that pushes boundaries.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”
– Laurie Pressman, Vice President of the Pantone Color Institute^®