While at NYNow in NYC, I came across this awesome campaign by MailChimp, who is not so concerned that people get their name right, but rather want to intrigue people about who they are and to have some fun along the way.
Check out the whole campaign – if you would like to go down a long (fun and entertaining) rabbit hole.
Slider images via MailChimp
Drivers in Arizona have been greeted for the past few years with a running series of timely, humorous, holiday or pop-culture inspired roadway signs by the Arizona Department of Transportation. This January was no different with the suggestion of a new year’s resolution:
The tongue-in-cheek humor has attracted more than 156,000 followers on ADOT’s Twitter account. Below is a look back at some of the freeway signs posted in 2016:
Before we get too far into 2017, we thought we would take a look back at some of the freeway signs posted in 2016. #ADOT pic.twitter.com/JGABThlNRY
— Arizona DOT (@ArizonaDOT) January 1, 2017
In an interview with AZCentral, Tom Herrmann, one of the people who handles the @ArizonaDOT Twitter account said: “If we just talked about traffic and it was all dry, nobody would care. … We’re trying to get traffic information out there. If we do that and get a smile on people’s faces, that’s even better.”
Images via ADOT’s Twitter account
The days are short and the nights are long this time of year, especially in Scandinavian countries. Yet, the people of Helsinki seem to embrace the lack of daylight with a sense of humor…
Lucky for us, there are only 15 days left until the days are getting longer again. Winter solstice is on December 21, the first day of winter and the shortest day of the year.
As the first month of the new year is coming to an end, so is the open enrollment period for health insurance. And health insurance companies want to make sure you know it – with mailings, phone calls and advertisements…
One company is taking to the approach with humor: OSCAR – the healthier health insurance. While the campaign launched last year, it is still going strong… too bad they only provide coverage in New York, New Jersey, California, and Texas.
A sense of humor can go a long way and businesses can profit by engaging with customers and making an impression by stepping outside the realm of the expected.
“Laughter relieves stress and boredom, boosts engagement and well-being, and” – according to Harvard Business Review – “spurs not only creativity and collaboration but also analytic precision and productivity.”
