December is in full swing and the holidays are definitely upon us. Which of course means food. Lots and lots of it.

Last week we looked the vast amounts of food we consume on an annual basis for thanksgiving, so its only fitting (pun intended) that Weight Watchers launched a new ad, letting people know they are here to help.

While the video doesn’t focus on holiday eating, but rather the fact that we eat no matter what our emotional state – happy, sad, mad – it once again shows the trend that everything happens earlier these days.

Those ads usually appeared just before new years, tapping into the “resolutionary” crowd.

On the other hand it may just be a gentle reminder not to go overboard in the first place.

Either way – it was well done. Take a look for yourself: