German stationary maker Stabilo’s campaign “Highlight the Remarkable” by DDB Group Düsseldorf highlight remarkable women – NASA mathematician Katherine Johnson, U.S. First Lady Edith Wilson and Austrian-Swedish physicist Lise Meitner – and their contributions, which were overshadowed by their male counterparts.

The campaign won Gold in the Outdoor and Silver in the Print & Publishing category at the Cannes Lions International Festival of Creativity last month, and has since gone viral.

Images via AdWeek