Highlights

German stationary maker Stabilo’s campaign “Highlight the Remarkable” by DDB Group Düsseldorf highlight remarkable women – NASA mathematician Katherine Johnson, U.S. First Lady Edith Wilson and Austrian-Swedish physicist Lise Meitner – and their contributions, which were overshadowed by their male counterparts.

The campaign won Gold in the Outdoor and Silver in the Print & Publishing category at the Cannes Lions International Festival of Creativity last month, and has since gone viral.

Images via AdWeek

2018-07-16T16:08:35+00:00 July 16th, 2018|Big Thinking, Inspiration|0 Comments

Call to Action

Today, students and residents in 800+ cities in the US and across the globe will take to the streets, demanding that their lives and safety become a priority by ending gun violence in schools and communities.

Below are some graphic examples the March For Our Lives inspired:

 

Images via AdAge: 1: TBWA/Chiat/Day NY – 2: Doug Gould – 3: Danger Bea/BBH LA & Xavier Correa/Team One – 4: Roland Atema and Sid Murlidhar/Connelly Partners – 5: Rizek – 6: BBDO Atlanta – More

2018-03-24T12:23:52+00:00 March 24th, 2018|Design, Inspiration|Comments Off on Call to Action

Pantone Color of the Year – Ultra Violet

Pantone Color of the Year - Ultra Violet

Pantone’s color of 2018 – Ultra Violet (PANTONE 18-3838) is supposed to “communicate originality, ingenuity, and visionary thinking that points us toward the future.”

In their website the Pantone Color Institute® attributes mindfulness, symbolism of counterculture and artistic brilliance to the chosen color, as well as a depth of emotion that pushes boundaries.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”
– Laurie Pressman, Vice President of the Pantone Color Institute®

2017-12-08T13:16:56+00:00 December 8th, 2017|Design, Inspiration|Comments Off on Pantone Color of the Year – Ultra Violet

Commercials for Nicer Living

trees-unsplash-natalie-thornley-148086

NPR’s All Things Considered asked listeners to write and send in scripts for commercials that celebrate the small things in life, then turned five submissions into radio spots.

The idea originated back in 1972 when NPR’s Susan Stamberg encouraged listeners to write commercials for the things that matter – live’s simple pleasures. Back then listeners promoted things such as taking a walk, love letters and cumulus clouds.

Forty-five years later the more than 2,000 submissions included pitches for bonfires, breezes, silence and simple kindness.

The spots that were produced were non-commercial commercials for Puns, Trees, Nothing, Ear Scratches and Yummy Words. Below is just one of them – Trees – Submitted by Adam Drake of Broken Arrow, Oklahoma

My favorite part is hands-down the disclaimer: Trees may not be right for everybody. Side effects include tree houses, tire swings, fruit, shade, and woodworking. Please consult your biome before selecting a tree. Not every tree is right for every biome, enjoy trees responsibly.

Of course the radio ad for doing nothing rings especially true these days… Click here to listen to them all.

2017-05-22T13:16:57+00:00 February 27th, 2017|Humor, Inspiration|Comments Off on Commercials for Nicer Living

Pantone Color of the Year – Greenery

Pantone Color of the Year - Greenery

Pantone selected Greenery (PANTONE 15-0343) as the color of the year. According to Pantone the fresh yellow-green shade conjures the beginning of spring and the lushness of nature’s rebirth.

“Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”
– Leatrice Eiseman, Executive Director, Pantone Color Institute®

Pantone’s previous colors choices included Rose Quartz & Serenity, Marsala, Radiant Orchid and Emerald.

2017-05-22T13:16:57+00:00 December 9th, 2016|Design, Inspiration|Comments Off on Pantone Color of the Year – Greenery

“ABC Design” Reunion

"ABC Design" Reunion

…happened in the Poconos. Nice to spend some quality time with these ladies who once shared the design path with me.

2017-05-22T13:16:57+00:00 September 20th, 2016|Inspiration|Comments Off on “ABC Design” Reunion

Tiny Objects – A (Pantone) Book

Inka Mathew’s just released a book that features miniature objects photographed with their matching PANTONE color chips. The project was originally showcased on her Tumblr and via Instagram, which juxtapositions small objects with their coordinating PANTONE color, and described as “A personal project of tiny proportion—matching small everyday objects to their Pantone® Matching System colors…”

Below are some favorites:

tiny-pms-pencil
tiny-pms-blue-flower
tiny-pms-cadbury
tiny-pms-goldfish
tiny-pms-lego
tiny-pms-pomegranate
tiny-pms-dinosaur
tiny-pms-green-seed

Images via Inka Mathew / Green Ink Studios

2017-05-22T13:16:58+00:00 May 3rd, 2016|Design, Inspiration|Comments Off on Tiny Objects – A (Pantone) Book

Humor Does It

Pumpkin Spice

A sense of humor can go a long way and businesses can profit by engaging with customers and making an impression by stepping outside the realm of the expected.

“Laughter relieves stress and boredom, boosts engagement and well-being, and” – according to Harvard Business Review – “spurs not only creativity and collaboration but also analytic precision and productivity.”

2017-11-08T09:34:05+00:00 November 4th, 2015|Big Thinking, Humor, Inspiration, Local|Comments Off on Humor Does It