Black Friday kicked off the countdown to the Holidays, with the official start of the shopping frenzy, followed by Small Business Saturday and Cyber Monday.
But in recent years Thanksgiving has been losing more and more ground, with retailers opening their doors earlier each year, cutting into the time people used to spend gathered around the dinner table, listing the things (or people) they were thankful for.
While some stores took a stand and decided to stay closed for the holidays this year, one retailer’s message was simply a reflection of greed. Verizon’s message was “Thanksgetting – Get more for the Holidays.”
It’s one thing for businesses to always be thinking about the bottom line, they want to stay in business after all, but to be so blatant … it’s not really in the spirit of the holidays.
What do you think – is honesty the best approach?