The photo of “The Martian” in the potato section is making the rounds online, as Albert Bartlett Potatoes, who partnered with Twentieth Century Fox, is cleverly using the film about an astronaut stranded on the red planet, to promote their line of red potatoes.

In the movie Matt Damon’s character is trying to grow potatoes in Martian soil to ensure his survival, until a rescue mission can reach him.

Images via gizmodo