If your company has been around for a while, maybe you’ve decided it’s time to revitalize a sleepy look. Or, perhaps you’re targeting a new audience and want a brand with a broader appeal.

Refreshing your brand strategy should be your first step, dig out a path for your brand update with the following questions: What has changed in your business? Do you have new people or new products? Are you serving new markets? Are customers asking for different things than they used to?

Does the outside world realize you’ve changed!?

Remember, it’s not just what you say; it’s how you say it. Your message should be clear, concise and emotionally compelling. Offers, coupons and links on a website should all be relevant and current. Think of your website as a storefront, a place where you can let people know who you are and why they can trust you – as an added bonus your storefront is open 24/7!

Don’t be afraid to try out new marketing styles for your company to spice things up.