“One More Thing…”

JOBS - The Movie - Coming Friday

The movie “Jobs” will be in theaters Friday, August 16th, paying tribute to the man behind Apple computers.

For years Apple managed to capture the market share of artistic and creative users with their motto “Think Different.” Their reputation as a cool and creative company goes back to very early days of their brilliant brand marketing campaigns. Remember the 1984 commercial? Back then the computers engineered by Steve Jobs and Steve Wozniak were almost exclusively used by creatives.

As designers we can all pretty much say “iHad” one, or four, or a bushel of them. Way before Apple computers were all the rage across the globe, I bought my first computer – the MacIntosh Classic – at CompUSA in Delaware. It was a huge purchase for me at the time and to this day I still feel the same excitement every time I drive away with a brand new computer.

Since then I’ve owned generations of Apple computers. First the revolutionary iMac G3 – mine was the teal with a color coordinated round teal mouse – how stylish was that! – then, always upgrading, I owned the iMac G4, G5 towers and the Mac mini. The latest computer always being my new favorite, I now have a 27-Inch iMac Desktop and tote my MacBook Pro.

B-Mac-Computers

While Apple has expanded their marketing to the masses with products like the iPod and iPhone, their design aesthetics and easy operation remain the go-to choice for designers, photographers and film editors.

As long time fan, I will be in the theatre opening night, as we all silence our iPhones, to celebrate the man who changed the way we think, work and enjoy our lives.

2017-05-22T13:17:02+00:00 August 15th, 2013|Big Thinking, Design|Comments Off on “One More Thing…”