Picking the right time to launch is a vital component to a successful campaign. A perfect example is the 2014 Nissan Rogue “Winter Warrior” commercial by TBWA, Canada, released January 10th, on the heels of the Polar Vortex, during which we experienced unusually low temperatures and large amounts of snow.

The commercial highlights the car’s ability to handle well in the snow, annihilating evil snow men and rescuing a stranded family who’s car does not start during the attack.

It’s always good to have a “hero” during winter time.