With summer officially over and the kids back in school, it’s time to sharpen your pencil and reassess if you are on track with your marketing goals, to finish this year strong.

Below are six marketing strategies that will help you cross your t’s and dot your i’s:

Get Smart
Count on “mobile” being a bigger, bolder line item on every major marketer’s strategy this year. Last year, more people purchased smartphones than PCs.

Multi-Screen Viewing
Nearly 40 percent of Americans now use a tablet or smartphone at least once a day while they’re watching TV, and 80 percent do so at least once a month. What does that mean for brands? The potential to partner with broadcasters to offer related material opens up targeted advertising opportunities.

Get Visual
Top sites like Pinterest and Instagram are embracing the fact that people are spending more and more time with their devices and a picture often says more than a 1000 words. Great imagery that catches customers attention plays a stronger role in marketing communications than ever before.

Direct Mail
As fewer people read the newspaper small businesses are taking a second look at an old favorite for reaching people at home – direct mail, which may have a better shot at finding clients and customers than businesses realize.

Loyalty Programs
Many marketers have turned to social media to promote their brands, the goal is to move away from solely focusing on new customer acquisition and toward the retention of existing and best customers.

Stunt Marketing
A unique and engaging concept, guerrilla marketing generally relies on a big idea rather than a budget, in the hopes of attracting potential customers attention and elicit interaction.

Looking at your goals for this year, are you on track to deliver as you enter the fourth quarter?