A little perspiration can be a big inspiration. Whenever I see a campaign so brilliant, I say to my smellf — “I wish I’d done that!” Old Spice really did a great job reinventing itself into something very cool. This new series of commercials added some new spice for a new generation. It’s not the same “Old” Spice your dad used to know – out with the old and in with the cool.

This latest Old Spice “Believe in Your Smelf” campaign works like a champion in our house, my son’s love it and the Old Spice product line makes it to the top of our grocery list.

There are other great spots on their “wish I’d created that too” website that you might have not seen yet. Take a look for yourself.