IKEA, the Swedish furniture company, launched its latest catalog – aka “bookbook™” – with a video that highlights it’s technical aspects, such as thousands of home furnishing ideas pre-installed, eternal battery life and no-lag page loads, while taking an amusing stab at Apple’s product videos.

Check it out for yourself:

2017-05-22T13:17:01+00:00 September 8th, 2014|Videos|Comments Off on bookbook™