While Creative Director with The Merz Group, I was given the wonderful opportunity to work with The Philadelphia Ronald McDonald House to create their Annual Report.

The inspiration for my concept came from my sons’ fascination with superheros and dressing up. While kids are pretend playing, they are always the fearless leader, never afraid of anything. They jump around the house extremely confident to play the hero, to rescue those in distress, and imagine that they are bigger and stronger than they really are.

The Annual Report’s no-sew cape crusaders and their imagination helps give them the courage to overcome any obstacle.

“The Philadelphia Ronald McDonald the world’s first salutes all super heros — the brave children, their awe-inspiring parents and family members, volunteers, Board, staff, friends and donors — who have gone “above and beyond” to make a difference in so many ways.”