Image of Oktoberfest celebration in Munich, Germany via LA Times. (Sven Hoppe / EPA)

Oktoberfest isn’t just celebrated in Bavaria anymore, but the official opening of THE Oktoberfest is happening this weekend in Munich with much fanfare and keg tapping.

What started out as celebration of the marriage of Prince Ludwig of Bavaria to Princess Therese of Saxony-Hildburghausen on October 12, 1810, has grown into the world’s largest folk festival and attracts around six million visitors annually.

Those visitors will be greeted by the official poster – designed by one of several invited contributors – a tradition of its own, in which participants can submit two ideas for the year’s official signage for review by a jury.

This year’s participants came from art & design schools or have previously won some prize or award to qualify for submission. The winning design was submitted by Moritz Breitenhuber from Akademie U5 München and will be on 100,000 brochures and 10,000 posters across Munich this September. It will also be on this year’s official collector jug, shown in the picture above.

Below is this year’s official poster, as well as a selection from the past 60+ years.