When was the last time you actually paid attention to the safety videos the airlines show at the beginning of the flight? For me that was recently. (Now I might be late to the party, not having flown with Virgin Atlantic before, but I was pleasantly surprised.)

According to an article in Digital Synopsis, Virgin Atlantic hired director Jon M.Chu and a team of acclaimed choreographers, producers and dance stars to produce a safety video that people actually wanted to watch. 36 dancers spent 26 hours on set, using 14 different dance styles including broadway, contemporary, jazz, tango, b-boy and break dancing.

If you haven’t seen it yet, take a look. Over 12 million people did, without being on a plane…