We all get annoyed with mundane things on a daily basis, forgetting that there are people dealing with real problems. Take Byron Galán’s mom, who was diagnosed with Stage 3 Uterine Cancer.
Her son created a simple yet compelling visual campaign, trying to bring awareness to younger audiences. He then took to the web, Indigogo specifically, asking for donations to help pay for medical expenses.
Check out the whole set at behance.net
What do you think? We believe he nailed it. Nice visuals. Great message. Excellent execution. Good luck to Mrs. G!
I think that this is a very powerful way to get the message across. Thanks for sharing.