A “graphic interchange format” or “GIF” has been a standard file format since it was created in the mid-80s. But recently, with a renewed popularity of these animated images thanks to Tumblr, there has been some debate as to how exactly it is pronounced.

Some say it’s “jif” with a soft “g” (and like the peanut butter brand) while others opt for the hard “g” sound like “gift”. Even the White House weighed in on the topic.

So which is correct? GIF creator Steve Wilhite recently told the New York Times’ Bits blog (and reiterated during his lifetime achievement award acceptance speech at the Webby awards), “It is a soft ‘G,’ pronounced ‘jif.’ End of story.”

And to illustrate the point, although this one isn’t a gif…

Are you on team GIF or team JIF? Let us know in the comments below!