Choosing a color palette for your company is an important step in the branding process. Here are six tips for choosing your company colors:
Simplicity is Key
Usually only two to three colors are needed to define your brand. Once you have your primary color picked out, choose a bold accent color that you can use to highlight important content.
Analyze the Competition
Whether you want to blend in or stand out, it is important to see what other companies within your industry are using to define their brand.
Know Your Audience
Understanding who you are marketing to is a key factor in choosing the right colors. While bright neon colors might work well for teenagers, an older generation may prefer a more subdued palette.
Differentiate
Take your analysis of the competition and go in another direction. Make your brand stand out.
Think Psychologically
Decide what types of feelings you want to evoke in your customers when they see your brand or visit your website. Do you want to be attention grabbing or more peaceful and serene?
Think Big and Go Past Color to Personality
Use bold colors that set you apart, but try to avoid trends and fads that have a tendency to fade out. Choose colors that complement the personality of your brand. Think about whether you want to convey friendliness and energy or more professionalism and confidence.
So go ahead. Do your research and find a balance to make your brand unique and if you need help, feel free to contact us to help set you apart.