1 Give Thanks
People will remember your kindness. Thank anyone who refers business to you with a personalized thank you card.

2 Make it Simple
If your product or service saves time or makes life easier, that may be more important to some customers than saving money.

3 Spread Holiday Cheer
Holidays are the perfect time to launch a lighthearted seasonal campaign to reward and connect with your current customers.

4 Deck the Halls
Change your website to reflect the season and decorate your site just like you would decorate your own storefront.

5 Bring’ em back for more
People return to sites for new information, bring back visitors and motivate them to spread the word with new content. If there are no new products lined up, provide industry updates, trends and forecasts.

6˚ Get Creative
To be appreciated and maybe even remembered, your holiday card must stand out in some way from the dozens of other generic and oh-so-forgettable cards.

Give your customers more than they expected. Good service generally goes unnoticed and may not receive comment — exceptional service does. What small thing can you do that will surprise customers without additional cost to the company?