Having designed hundreds of logos, we are experienced in the process of researching, planning, sketching and creating brands and knowing exactly what is professional and what is not.

• A professional business should look professional.
• To make it memorable keep things simple.
• A well-designed logo should be timeless.
• Every typeface has a personality, find a font that is truly appropriate for the business.
• Choose color combinations for your logo that work well with your entire brand.
• Your logo should be effective without color – if it doesn’t work in black, it doesn’t work in color.
• Versatility is important – your logo should work in both vertical and horizontal format.
• It should be scalable to work even when just an inch in size.

We have learned that small businesses really need more than just a logo. They need a consistent image in many formats. A logo is the starting point of your whole corporate image – it should reflect the time and thought gone into designing it.

A great logo can provide a company with success.

While Creative Director with The Merz Group, I was given the wonderful opportunity to work with The Philadelphia Ronald McDonald House to create their Annual Report.

The inspiration for my concept came from my sons’ fascination with superheros and dressing up. While kids are pretend playing, they are always the fearless leader, never afraid of anything. They jump around the house extremely confident to play the hero, to rescue those in distress, and imagine that they are bigger and stronger than they really are.

The Annual Report’s no-sew cape crusaders and their imagination helps give them the courage to overcome any obstacle.

“The Philadelphia Ronald McDonald the world’s first salutes all super heros — the brave children, their awe-inspiring parents and family members, volunteers, Board, staff, friends and donors — who have gone “above and beyond” to make a difference in so many ways.”