In honor of Mother’s Day, JetBlue gave passengers on a recent flight from JFK to Long Beach a reason to smile every time a baby cried.
An announcement was made at the beginning of the cross-country flight, that travelers would receive a 25% discount off their next ticket purchase every time a baby cried. In the end passengers applauded the babies who helped them get a free ticket.
Not designed to increase sales, but rather to create more compassion among travelers, JetBlue spokesman Morgan Johnston said, “We’re hoping to inspire … conversation and know that while it may be tough for you to sit next to a crying kid, we hope you can think about the stress that parent is going through,” he said. “And maybe we can be a little bit more supportive of moms.”