Vanity Fair announce on Thursday that Chipotle’s bags and cups will be featuring original writings by Jonathan Safran Foer (who pitched the idea to Steve Ells, Chipotle’s founder and  C.E.O. years ago), Malcolm Gladwell, Toni Morrison, George Saunders, and Vanity Fair contributing editor Michael Lewis.

The burrito chain has branded the initiative “Cultivating Thought” and is comprised of a somewhat eclectic group of styles. According to Foer, he “wanted some that were essayistic, some fiction, some things that were funny, and somewhat thought provoking.”

“We live in a world in which there is shrinking space for literature and writing, and less time than ever for quiet reflection,” Foer said in a statement. “The idea of expanding the space and time, of creating a small pocket of thoughtfulness right in the middle of the busy day, was inspiring to me — particularly given the size and diversity of the audience, which is America itself.”

It’s not the first time Chipotle has used their packaging to tell stories, but usually it is to talk about things related to Chipotle – farmers or ingredients, for example. “These essays are unique in that they don’t have anything to do with us, and we gave the authors complete latitude to write about whatever they wanted to,” said communications director Chris Arnold.

Unfortunately our local store didn’t have the new bags or cups yet, so we will have to share an image from the internet and hope to read the stories in the near future.