Almost 40 years after Jaws made it’s terrifying debut, the movie is in theaters again. At least in the Cape Cod seaside town of Chatham. After an increase in shark sightings over the last years, initial fear was turned into an attraction and now all things shark are helping boost tourism.

In a New York Times interview Kevin McLain, executive director of the Chatham Orpheum Theater, where Jaws is playing twice a day throughout the summer said: “Attitudes have changed. There’s a line in the movie, that if you yell ‘Shark!’ on the Fourth of July, we’re going to have a panic on our hands. In Chatham now, you yell ‘Shark!’ in the middle of town, people come running to the beach, not away from it.”

Jaws is considered the original summer blockbuster –  released during the summer months with heavy advertising support and in thousands of theaters at the same time. The movie, which was directed by Steven Spielberg and told the story of a great white shark terrorizing a small town, became the highest-grossing film in history at the time.

And just like the original movie tie-ins – shark related merchandise is selling big theses days.