A chilling public service announcement was released ahead of Sunday’s Superbowl, which was reportedly inspired by a real 911 call, in which a woman used a fake pizza order to call for help.

 
A 30 second version of the ad is scheduled to air during the first quarter of the game.

The ad is part of the No More campaign – “a movement to raise public awareness and engage bystanders around ending domestic violence and sexual assault launched in 2013” and an initiative against domestic violence from the NFL that arose out of domestic violence and abuse cases involving some of it’s players.

Current and former NFL players previously appeared in a series of PSA’s titled “Speechless” denouncing domestic violence and sexual assault as part of the movement.