Pantone Color of the Year – Classic Blue

Pantone Color of the Year - Classic Blue

Classic Blue (PANTONE 19-4052) is Pantone’s color of the year for 2020, “a timeless and enduring blue hue, … [it] is elegant in its simplicity.”

Leatrice Eiseman, Executive Director of the Pantone Color Institute® continued: “We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on. … Classic Blue encourages us to look beyond the obvious to expand our thinking.”

Looking a lot of client’s color palettes, I agree with the appeal of a classic and calming blue.

2020-01-10T16:11:08+00:00 December 16th, 2019|Design|Comments Off on Pantone Color of the Year – Classic Blue
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Pantone Color of the Year – Living Coral

Pantone Color of the Year - Living Coral

It’s that time of year. Pantone announced it’s color of the year for 2019 – Living Coral (PANTONE 16-1546) and described the color as “An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.”

On their website the Pantone Color Institute® describes it as “glorious” and “mesmerizing to the eye and mind.”

“Color is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for Living Coral.”
– Leatrice Eiseman, Executive Director of the Pantone Color Institute®

Unlike some previous picks – Marsala & Greenery come to mind – this year’s selection is not something that appears too often on my color palette.

2018-12-20T16:01:06+00:00 December 20th, 2018|Design, Inspiration|Comments Off on Pantone Color of the Year – Living Coral
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Highlights

German stationary maker Stabilo’s campaign “Highlight the Remarkable” by DDB Group Düsseldorf highlight remarkable women – NASA mathematician Katherine Johnson, U.S. First Lady Edith Wilson and Austrian-Swedish physicist Lise Meitner – and their contributions, which were overshadowed by their male counterparts.

The campaign won Gold in the Outdoor and Silver in the Print & Publishing category at the Cannes Lions International Festival of Creativity last month, and has since gone viral.

Images via AdWeek

2018-07-16T16:08:35+00:00 July 16th, 2018|Big Thinking, Inspiration|Comments Off on Highlights
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Mistakes Happen…

via PetaPixel

Stock photos apparently are forgotten more often than one would think. The top image was spotted in a Polish Supermarket, the below at an exhibition at the Franklin Institute.

2018-06-11T14:31:33+00:00 June 11th, 2018|In The News|Comments Off on Mistakes Happen…
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Call to Action

Today, students and residents in 800+ cities in the US and across the globe will take to the streets, demanding that their lives and safety become a priority by ending gun violence in schools and communities.

Below are some graphic examples the March For Our Lives inspired:

March for Our Lives
March for Our Lives
March for Our Lives
March for Our Lives
March for Our Lives
March for Our Lives

 

Images via AdAge: 1: TBWA/Chiat/Day NY – 2: Doug Gould – 3: Danger Bea/BBH LA & Xavier Correa/Team One – 4: Roland Atema and Sid Murlidhar/Connelly Partners – 5: Rizek – 6: BBDO Atlanta – More

2018-03-24T12:23:52+00:00 March 24th, 2018|Design, Inspiration|Comments Off on Call to Action
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