Quote of the Day
Something Big is Hoppening in NYC
April 1st marked the beginning of a big hunt for over 260 artist-designed eggs, which have been hidden throughout New York City’s boroughs. The eggs range from cute to strange and not typical egg shaped, and include contributions from artists in fashion, art and design.
Instead of a basket to collect chocolate goodies, the Fabergé Big Egg Hunt requires a free app that beeps when within a 20-foot range of one of the eggs, and once discovered by 10 people, the secret location of the eggs is revealed on an interactive map – plus hunters get chances to win prizes from Fabergé.
From April 18 – 25 the eggs will be on display at Rockefeller Center, before being auctioned off at Sotheby’s to raise money for “Studio in a School,” a nonprofit that brings arts programs to NYC schools and “Elephant Family,” an organization that protects Asian elephants.
Anthology
HBO, always thinking of creative ways to promote it’s hit shows, used artistic interpretation of the most iconic deaths from the first three seasons of Game of Thrones, beautifully illustrating otherwise gruesome deaths. Each illustration displays several layers of deadly details, symbolism and significance.
Check out the whole series – entitled “Beautiful Death” – counting down to the start of the fourth season of Game of Thrones on Sunday.
From Toy Box to the Big Screen
Most of us grew up playing with LEGO, building elaborate structure, being entertained for hours. And while the company has faced some controversy lately about gender specific toys, for the most part the simple concept of connecting bricks and letting your creativity and imagination soar is what still holds true to this day.
With the LEGO movie in theaters I stumbled across this history of the LEGO company – a reminder that you have to have an idea that is truly unique, quality will make your product stand out and lastly, if you fail, try and try again.
Going Green
Do The Green Thing and The World Wildlife Fund are encouraging people to turn their lights off for Earth Hour on March 29th with a series of clever posters. The campaign is to inspire people to think and act differently in order to save the environment and live more sustainably.
Not My Season by Matthew Elliott
Share by Marion Deuchars
Little Devil by Paula Scher
Naresh Ramchandani, co-founder of Do The Green Thing and partner at Pentagram, stated in a press release: “Do The Green Thing has always looked to be a public service for the planet, working with world class creative talent to make brilliant inspiration, and feeding that inspiration to as many people as possible across the world to encourage them to be more sustainable in their everyday lives. … the 29 Posters are beautiful, playful, romantic, mischievous and provocative, and I hope they will inspire as many people as possible to be part of Earth Hour 2014.”
New posters are added daily until the 29th. You can see them all at dothegreenthing.tumblr.com
Ballad of a WiFi Hero
This awesome animated video from Vulture and McSweeney’s is making the rounds on the web, based on Mike Lacher’s story, “In Which I Fix My Girlfriend’s Grandparents’ WiFi and Am Hailed As a Conquering Hero” which originally appeared in The Best of McSweeney’s Internet Tendency.
I am sure we all can relate in one way or another…
The Power of Brands & The Web
On the 25th birthday of the internet WHYY’s Radio Times with Marty Moss-Coane and guests Barbara Kahn, Americus Reed and James Surowiecki, had a great show about brand loyalty and consumer’s access to quality products thanks in part to the world wide web.
Pizza Hut Scores Brand Karma Points
Talk about positive brand reinforcement in our own backyard. When 18-year-old freshman Jack Lavery was disqualified due to a technicality from winning a $10,000 price for completing the halftime challenge at a West Chester University Basketball game – making four shots in sequence within 25 seconds – Pizza Hut took to Social Media outlet Twitter and announced that it was offering him the money, plus free pizza for a year.
It’s a little known fact that college students love Pizza and $10,000 is no small change either. The publicity gained from the stunt resulted in a positive brand response for Pizza Hut. Lavery retweeted an encouragement to repay Pizza Hut by eating there for the rest of the year.
Additionally Lavery will be paying it forward, according to the Daily News, as he plans to donate $500 of his prize money to Woody’s Circle of Care, a local non-profit.
A Message from The False Advertising Industry
Only Organic, the people behind the USDA Certified Organic label, came out with a series of funny, but sad videos about the misleading tactics of the food industry and the usage of the term natural, which many people equate to organic. Sadly it is far from the truth, since products labeled as natural can include hormones, GMOs, and toxic pesticides.