A Brand of a Different Color

Choosing a color palette for your company is an important step in the branding process. Here are six tips for choosing your company colors:

Simplicity is Key
Usually only two to three colors are needed to define your brand. Once you have your primary color picked out, choose a bold accent color that you can use to highlight important content.

Analyze the Competition
Whether you want to blend in or stand out, it is important to see what other companies within your industry are using to define their brand.

Know Your Audience
Understanding who you are marketing to is a key factor in choosing the right colors. While bright neon colors might work well for teenagers, an older generation may prefer a more subdued palette.

Take your analysis of the competition and go in another direction. Make your brand stand out.

Think Psychologically
Decide what types of feelings you want to evoke in your customers when they see your brand or visit your website. Do you want to be attention grabbing or more peaceful and serene?

Think Big and Go Past Color to Personality
Use bold colors that set you apart, but try to avoid trends and fads that have a tendency to fade out. Choose colors that complement the personality of your brand. Think about whether you want to convey friendliness and energy or more professionalism and confidence.

True Colors - what your brand colors say about your business

Image via Marketo Blog

So go ahead. Do your research and find a balance to make your brand unique and if you need help, feel free to contact us to help set you apart.

2017-05-22T13:17:02+00:00 September 27th, 2013|Big Thinking, Inspiration|Comments Off on A Brand of a Different Color

Turning a Hobby into a Career

Some students go to college knowing exactly what they want to do. I did. But for most 18 year olds the decision of choosing a major can be overwhelming.  And for my son, sending out a college application as “undecided” has a negative feeling, putting even more pressure on his decision making.

Growing up in an artistic family, he has a passion for the digital arts, with sights set on the gaming industry as so many young people do. It’s difficult to predict the employment market, but one thing is for sure, computers are everywhere and they are here to stay. In such a competitive industry, he was encouraged when we saw a story about a website called Code.org, perhaps opening doors to even bigger and better and more creative applications.

Hadi Partovi, co-founder of Code.org recently sat down for an interview with Ryan Seacrest and explained that, “most of the schools in the country don’t teach computer programming and coding. The jobs outnumber students 3-1 in computer programming, so if we got more students to study this and to major in it, we’d be able to add a half a trillion dollars to the U.S. economy, which is a big deal.”

Code.org describes itself as a “non-profit dedicated to growing computer programming education. Our vision is that every student in every school should have the opportunity to learn computer science. We believe computer science should be part of the core curriculum in education, alongside other science, technology, engineering, and mathematics (STEM) courses, such as biology, physics, chemistry and algebra.”

To learn more and to try out some simple coding for yourself, visit Code.org.

2017-05-22T13:17:02+00:00 August 23rd, 2013|Big Thinking, Inspiration|Comments Off on Turning a Hobby into a Career

Thinking Outside of the Business Card Box

Networking is an important part of business. If you’ve ever attended a networking event or trade show, you know that you are sure to come back with a stack of generic looking business cards.

Here are a few of our favorite, unconventional business cards from companies looking to stand out from the crowd:

Have you ever seen a particularly creative business card that you held onto? Tell us in the comments below!

Images via MashableTumblrCRDNAThe Design Inspiration

2017-05-22T13:17:03+00:00 July 24th, 2013|Inspiration|Comments Off on Thinking Outside of the Business Card Box

Romance that Sizzles

Father’s Day is this weekend and Oscar Mayer hit the spot with their latest campaign “Say it with Bacon.” Take a sniff of these tasty ads from Oscar Mayer – he may not not look like Brad Pitt or smell like Chanel No. 5 but this is sure to be a favorite for Dad this Father’s Day!

Crispy and flavorful bacon has become more than a breakfast tradition.  Bacon has taken on new superstar status in artisan pop culture, with everything from wrapping paper, t-shirts, neck ties – even candles and cologne smelling like bacon.

Say it with Bacon

Do you agree, the way to a man’s heart is through his stomach …

2017-05-22T13:17:03+00:00 June 14th, 2013|Inspiration, Videos|2 Comments

Chasing fireflies, a small collection of big ideas

I was flattered to be invited to speak with the graduating art students at Henderson high school this week. My portfolio presentation was in a sense a small collection of big ideas. I wanted to give the class a glimpse into all the concept thinking that goes behind the final piece, which the audience actually sees.

Since I was going there to “inspire” them I wanted to give each student something to think about after I left.

And what better way, then a jar full of inspiration to follow their dreams. Each Ball jar contained 5 different inspirational creative quotes. The pay it forward card has a firefly on the backside leaving room to write a name, phone number or email address. I also included 3 mini glow stick each tied with a yellow netting to resemble wings and give the jar a little more glow.

My hope was to encourage students to be innovative and think differently when it came time for them to be remembered.

“A mind, once stretched by a new idea, never returns to its original dimensions.”

Design 6 Degrees Fire Fly Promotion

Design 6 Degrees Fire Fly Promotion

2017-05-22T13:17:03+00:00 May 30th, 2013|Big Thinking, Inspiration|Comments Off on Chasing fireflies, a small collection of big ideas

Life in “85 Seconds”

When designers need stock photography or video clips, one of the first places they look is Getty Images. But with thousands upon thousands of photos and videos, how do you showcase all that you have to offer to these designers? Well, with the help of advertising agency AlmapBBDO, Getty recently released a video depicting life in “85 seconds.”

According to AdWeek, the spot “incorporates 105 clips of people doing all sorts of activities to tell a story that spans decades of the characters’ lives.”

The ad is a follow-up to last year’s spot entitled “From Love to Bingo” which uses 873 still images to convey a love story.

Watch the spot below and let us know what you think in the comments!

2017-05-22T13:17:03+00:00 May 21st, 2013|Inspiration, Videos|Comments Off on Life in “85 Seconds”

Inspiration in a bottle

Judging a book by the “cover” goes for labels and all types of packaging as far as I’m concerned. I’ll admit it. I am always drawn in by creative marketing, not only for its beautiful design and typography but for its clever word play.

Design6˚ Nail Polish

2017-05-22T13:17:03+00:00 May 15th, 2013|Inspiration|Comments Off on Inspiration in a bottle

It’s that time of year

Another deadline is approaching quickly for this year’s Christmas card. Friends and family have all come to expect and anticipate my holiday greetings. – Let’s face it, we all love mail that comes in a colored envelope.

As my son’s grow older in these days of technology, I still believe sending a hand made card and a written note should never grow old with them.

Below are a few of mine from over the years, the “Bobble Heads,” “Santa Claw is Coming to Town,” “Oh Good Grief, Not Another Christmas.” The year they stopped believing came with a parental warning label. Shhh … it was Mom who created the magic.

Xmas Cards

2017-05-22T13:17:05+00:00 November 13th, 2012|Design, Inspiration|Comments Off on It’s that time of year

Inspire me

It’s not the ideas that scream out that need to be heard, it’s the one that keeps whispering that you really need to hear. Some days everyone needs a little extra encouragement to nudge those ideas out of your head and create something wonderful. Whatever you do, we hope this list helps you manifest your passion.

Holstee Manifesto

2017-05-22T13:17:05+00:00 September 2nd, 2012|Inspiration|Comments Off on Inspire me