A “graphic interchange format” or “GIF” has been a standard file format since it was created in the mid-80s. But recently, with a renewed popularity of these animated images thanks to Tumblr, there has been some debate as to how exactly it is pronounced.

Some say it’s “jif” with a soft “g” (and like the peanut butter brand) while others opt for the hard “g” sound like “gift”. Even the White House weighed in on the topic.

So which is correct? GIF creator Steve Wilhite recently told the New York Times’ Bits blog (and reiterated during his lifetime achievement award acceptance speech at the Webby awards), “It is a soft ‘G,’ pronounced ‘jif.’ End of story.”

And to illustrate the point, although this one isn’t a gif…

Are you on team GIF or team JIF? Let us know in the comments below!

A little perspiration can be a big inspiration. Whenever I see a campaign so brilliant, I say to my smellf — “I wish I’d done that!” Old Spice really did a great job reinventing itself into something very cool. This new series of commercials added some new spice for a new generation. It’s not the same “Old” Spice your dad used to know – out with the old and in with the cool.

This latest Old Spice “Believe in Your Smelf” campaign works like a champion in our house, my son’s love it and the Old Spice product line makes it to the top of our grocery list.

There are other great spots on their “wish I’d created that too” website that you might have not seen yet. Take a look for yourself.