The Dirty Sad Truth –
Kids Spend Less Time Outdoors Than Inmates

A recent survey of 12,000 parents in 10 countries, conducted by detergent brands OMO and Persil, found that one-third of kids between the ages of five and 12, spend less than 30 minutes outside each day.

To make a point, the detergent brand Persil shot a documentary style film inside Indiana’s Wabash Maximum Security Prison as part of its “Dirt Is Good” themed campaign, presenting the concerning fact that US prisoners get more time outside than the average child in a rather abstract way.

The ‘Free the Kids’ campaign is brought to you by Dirt is Good, an initiative to get kids spending more time outside. Find out about the benefits of outdoor play for kids here: dirtisgood.com.

2017-05-22T13:16:58+00:00 April 12th, 2016|Design|Comments Off on The Dirty Sad Truth –
Kids Spend Less Time Outdoors Than Inmates

Feeling Lucky? – Google Is Bringing “The Claw” To SXSW

Google Claw - I'm feeling lucky

Google has been known for extravagant display booths and giveaways, and this year’s South by Southwest – an annual film, media and music festival, running from March 11th – 15th in Austin, Texas – is no exception.

Visitors can channel their inner child and the (hopeful) excitement of nabbing a toy, by participating in the “I’m Feeling Lucky” experience presented by Google Store, using a giant claw machine to win products such as Chromecast, Android Wear, Google Cardboard or even a shiny new Nexus.

Those not at SXSW can play along via Twitter.

Image via Google

2017-05-22T13:16:58+00:00 March 11th, 2016|Big Thinking|Comments Off on Feeling Lucky? – Google Is Bringing “The Claw” To SXSW

An Otherworldly Cross Promotion

"The Martian" Potato Cross Promotion

The photo of “The Martian” in the potato section is making the rounds online, as Albert Bartlett Potatoes, who partnered with Twentieth Century Fox, is cleverly using the film about an astronaut stranded on the red planet, to promote their line of red potatoes.

In the movie Matt Damon’s character is trying to grow potatoes in Martian soil to ensure his survival, until a rescue mission can reach him.

Images via gizmodo

2017-05-22T13:16:58+00:00 February 17th, 2016|Big Thinking, Humor|Comments Off on An Otherworldly Cross Promotion

Six Degrees of Separation … no more

For years Frigyes Karinthy’s 1929 theory of Six Degrees of Separation led us to believe that any two people are separated by just six degrees aka friendly acquaintances. But today – the day Facebook turns 12 and deemed “Friends Day” – they also just shrunk that number to 3.57.

According to VentureBeat‘s website, “In newly released statistics, Facebook claims that its services have reduced the degree of separation between users — now 3.57 degrees, compared to 3.74 degrees in 2011. The company interprets this is a sign that in the past five years, we’ve grown more connected globally, something it hopes to continue to advance through its various initiatives.”

6 Degrees of Separation

To see how close or far removed from everybody you are on Facebook, log into your account and visit their “separation research” page.

2017-05-22T13:16:58+00:00 February 4th, 2016|Big Thinking, In The News|Comments Off on Six Degrees of Separation … no more

Humor Does It – Health Insurance Style

As the first month of the new year is coming to an end, so is the open enrollment period for health insurance. And health insurance companies want to make sure you know it – with mailings, phone calls and advertisements…

One company is taking to the approach with humor: OSCAR – the healthier health insurance. While the campaign launched last year, it is still going strong… too bad they only provide coverage in New York, New Jersey, California, and Texas.

oscar-healthinsurance

2017-11-08T09:38:15+00:00 January 21st, 2016|Design, Humor|Comments Off on Humor Does It – Health Insurance Style

Pantone Colors of the Year – Rose Quartz & Serenity

Pantone Colors of the Year - Rose Quartz and Serenity

The Pantone Color Institute® – always up for a surprise this year – for the first time announced two colors of the year for 2016. While they are called “Rose Quartz” and “Serenity” they might have come straight from a baby announcement, as they are essentially shades of light pink and baby blue.

While Christina Binkley from the Wall Street Journal joked “It’s twins!” Pantone insists that is not the case.

“Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times. … Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.” Leatrice Eiseman, Executive Director of the Pantone Color Institute was quoted on the company’s website.

Quite different than Benjamin Moore’s choice for the Color of the Year – Simply White – or Sherwin-Williams 2016 pick of Alabaster.

2017-05-22T13:16:58+00:00 December 3rd, 2015|Design, In The News|Comments Off on Pantone Colors of the Year – Rose Quartz & Serenity

Thanksgetting, Really?

Black Friday kicked off the countdown to the Holidays, with the official start of the shopping frenzy, followed by Small Business Saturday and Cyber Monday.

But in recent years Thanksgiving has been losing more and more ground, with retailers opening their doors earlier each year, cutting into the time people used to spend gathered around the dinner table, listing the things (or people) they were thankful for.

While some stores took a stand and decided to stay closed for the holidays this year, one retailer’s message was simply a reflection of greed. Verizon’s message was “Thanksgetting – Get more for the Holidays.”

Thanksgetting via Verizon

It’s one thing for businesses to always be thinking about the bottom line, they want to stay in business after all, but to be so blatant … it’s not really in the spirit of the holidays.

What do you think – is honesty the best approach?

Image via Verizon

2017-05-22T13:16:58+00:00 November 30th, 2015|Design|Comments Off on Thanksgetting, Really?

Happy Thanksgiving

thanksgiving

As we come together between parades and pumpkin pie, in small gatherings or crowds, we give thanks – taking a moment to marvel in all the things we tend to take for granted.

Wishing you a happy and healthy Thanksgiving.

2017-05-22T13:16:58+00:00 November 26th, 2015|Design|Comments Off on Happy Thanksgiving

Mistakes Happen

map-ben-carson

Republican presidential hopeful Ben Carson’s campaign shared a U.S. map on various social media platforms with several states positioned and shaped incorrectly – presenting a reimagined Northeastern United States.

As Citylab pointed out: “In Carson’s America, most of New England has broken free from its anchors east of New York, drifting so far up the coast that Connecticut is now as far north as Vermont. Massachusetts and New Hampshire are even farther north, falling solidly above Real America’s border with Canada. But that should come as good news to Vermont, which now gets miles and miles of prime beachfront property to the south and east.”

Image via Citylab

2017-05-22T13:16:58+00:00 November 20th, 2015|In The News|Comments Off on Mistakes Happen