Pantone Color of the Year – Classic Blue

Pantone Color of the Year - Classic Blue

Classic Blue (PANTONE 19-4052) is Pantone’s color of the year for 2020, “a timeless and enduring blue hue, … [it] is elegant in its simplicity.”

Leatrice Eiseman, Executive Director of the Pantone Color Institute® continued: “We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on. … Classic Blue encourages us to look beyond the obvious to expand our thinking.”

Looking a lot of client’s color palettes, I agree with the appeal of a classic and calming blue.

2020-01-10T16:11:08+00:00 December 16th, 2019|Design|Comments Off on Pantone Color of the Year – Classic Blue
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Pantone Color of the Year – Living Coral

Pantone Color of the Year - Living Coral

It’s that time of year. Pantone announced it’s color of the year for 2019 – Living Coral (PANTONE 16-1546) and described the color as “An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.”

On their website the Pantone Color Institute® describes it as “glorious” and “mesmerizing to the eye and mind.”

“Color is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for Living Coral.”
– Leatrice Eiseman, Executive Director of the Pantone Color Institute®

Unlike some previous picks – Marsala & Greenery come to mind – this year’s selection is not something that appears too often on my color palette.

2018-12-20T16:01:06+00:00 December 20th, 2018|Design, Inspiration|Comments Off on Pantone Color of the Year – Living Coral
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Call to Action

Today, students and residents in 800+ cities in the US and across the globe will take to the streets, demanding that their lives and safety become a priority by ending gun violence in schools and communities.

Below are some graphic examples the March For Our Lives inspired:

March for Our Lives
March for Our Lives
March for Our Lives
March for Our Lives
March for Our Lives
March for Our Lives

 

Images via AdAge: 1: TBWA/Chiat/Day NY – 2: Doug Gould – 3: Danger Bea/BBH LA & Xavier Correa/Team One – 4: Roland Atema and Sid Murlidhar/Connelly Partners – 5: Rizek – 6: BBDO Atlanta – More

2018-03-24T12:23:52+00:00 March 24th, 2018|Design, Inspiration|Comments Off on Call to Action
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Pantone Color of the Year – Ultra Violet

Pantone Color of the Year - Ultra Violet

Pantone’s color of 2018 – Ultra Violet (PANTONE 18-3838) is supposed to “communicate originality, ingenuity, and visionary thinking that points us toward the future.”

On their website the Pantone Color Institute® attributes mindfulness, symbolism of counterculture and artistic brilliance to the chosen color, as well as a depth of emotion that pushes boundaries.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”
– Laurie Pressman, Vice President of the Pantone Color Institute®

2018-12-20T16:02:18+00:00 December 8th, 2017|Design, Inspiration|Comments Off on Pantone Color of the Year – Ultra Violet
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A Haunting Font

As someone who has overthought the one or other menu design at restaurants, I can totally relate.

UPDATE: In an interview with CBS News the font’s designer, Chris Costello, responded: “I designed the font when I was 23 years old. I was right out of college. … I had no idea it would be on every computer in the world and used for probably every conceivable design idea. This is a big surprise to me as well. … I believe it’s a well-designed font, it’s well-thought [out]. … It was sold to Microsoft, it was sold to Apple … it came packaged with Mac OS. It ended up being a default font set on every computer since 2000. Since that point, it’s been on every computer in the world … anybody who has a Mac or Microsoft operating system. With that broad range, that broad appeal, anybody could use it, not just graphic designers. … So that’s when I began to see it turn up everywhere: mortgage ads, construction logos. It was kind of out of control. It was not my intent to be used for everything — it’s way overused.”

2017-10-04T08:25:58+00:00 October 1st, 2017|Design|Comments Off on A Haunting Font
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A Quick (Rainy) Stop in Kassel

In June the documenta 14 opened in Kassel, Germany with 160+ international artists presenting their works at over thirty venues, public institutions, squares, cinemas, and university locations.

Passing through town one rainy night, I had a chance to see Marta Minujín’s “The Parthenon of Books” – modeled after the temple on the Acropolis of Athens. A work in progress, formerly or currently forbidden books from around the world give this Book Parthenon it’s shape.

Documenta 14

Documenta 14

2017-09-05T14:09:42+00:00 August 28th, 2017|Big Thinking, Design|Comments Off on A Quick (Rainy) Stop in Kassel
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Safety Dance

When was the last time you actually paid attention to the safety videos the airlines show at the beginning of the flight? For me that was recently. (Now I might be late to the party, not having flown with Virgin Atlantic before, but I was pleasantly surprised.)

According to an article in Digital Synopsis, Virgin Atlantic hired director Jon M.Chu and a team of acclaimed choreographers, producers and dance stars to produce a safety video that people actually wanted to watch. 36 dancers spent 26 hours on set, using 14 different dance styles including broadway, contemporary, jazz, tango, b-boy and break dancing.

If you haven’t seen it yet, take a look. Over 12 million people did, without being on a plane…

2017-09-05T14:18:23+00:00 July 5th, 2017|Design, Videos|Comments Off on Safety Dance
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Employing Algorithms for Unique Designs

Nutella, the delicious hazelnut spread, is already considered a bestseller by the “consumers” in our house. But earlier this year Ferrero, the manufacturer of Nutella, with the use of an algorithm, created 7 million unique jars in hopes to further appeal to its consumers.

Similar to the Coca-Cola’s “Share a Coke” campaign, which made a big splash when it swapped its famous logo with the most popular names, Nutella also had specialized jars in Europe that swapped the logo for different messages in the past.

However, this time keeping only the iconic logo in place and pulling from a database of dozens of patterns and colors, the company created seven million unique Nutella jars, each with a code of authenticity, hence the name for the campaign – Unica.

Ogilvy & Mather was quoted on dezeen.com “We think Nutella can be as special and expressive as every single one of its customers. With this objective, Nutella Unica was born – the first limited-edition made by seven million different jars. Dozens of patterns, thousands of colour combinations, one special algorithm.”

Some of those jars are pretty cool looking, but for us it’s mainly what’s inside that counts.

Image & Video via dezeen.com

2018-03-21T15:12:04+00:00 June 5th, 2017|Design|Comments Off on Employing Algorithms for Unique Designs
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