Give Bl _ _ d / #MissingType

In their #MissingType campaign, London-based PR company Engine Group and NHS Blood & Transplant, tried to get people’s attention by eliminating the letters A, B and O from public landmarks and participating brands across the globe.


Image by Sydney Opera House via Instagram


Image by Iamsterdam via Twitter


Image by Marmite via Twitter

The (missing) letters – A, B and O – are used to identify the main blood types. The campaign hoped to reverse a decline in new donors and encourage blood donations to meet the need for blood in the future.

According to an article on NPR the NHS said: “The shortage of new donors is a worldwide phenomenon… A survey of blood services participating in the Missing Type campaign found the number of first-time donors per year had dropped more than 27 percent between 2005 and 2015.”

2017-05-22T13:16:58+00:00 August 25th, 2016|Big Thinking, In The News|Comments Off on Give Bl _ _ d / #MissingType

Street Art: Mini Cityscapes

It’s been a while since we came across any interesting pieces of public or street art, so it was a nice surprise when we were introduced to Evol.

Using a layered stencil technique, the Berlin based street artist creates small cityscapes using everyday objects and transforms them into the outside of dull apartment buildings or Plattenbauten, reminiscent of the old East German housing projects, complete with balconies and satellite dishes, beckoning you to take another look.


Lüneburg Interventions – 2009 – Lüneburg, Germany | © EVOL


Hilversum Interventions – 2011 – Hilversum, The Netherlands | © EVOL


Blocked Delivery – 2014 – Mixed Media – “Language of the Wall” exhibition – Pera Museum, Istanbul, Turkey | © EVOL


Blast from the Past – 2015 – Cardboard | © EVOL

More at

Images via

2017-05-22T13:16:58+00:00 August 10th, 2016|Design|Comments Off on Street Art: Mini Cityscapes

Fly By Night


This weekends we went to New York City to see artist Duke Riley’s largest public art project to date – Fly By Night. Presented by the nonprofit arts organization Creative Time at the Brooklyn Navy Yard, a massive flock of 2,000 pigeons (fitted with tiny LED lights) illuminated the night sky above the East River, as Riley paid tribute to the largely forgotten culture of pigeon keeping.

 Duke Riley’s Fly By Night

Images via Byron Smith for The New York Times (Night Sky) & Creative Time (Birds)

2017-05-22T13:16:58+00:00 June 7th, 2016|Design|Comments Off on Fly By Night


In honor of Mother’s Day, JetBlue gave passengers on a recent flight from JFK to Long Beach a reason to smile every time a baby cried.

An announcement was made at the beginning of the cross-country flight, that travelers would receive a 25% discount off their next ticket purchase every time a baby cried. In the end passengers applauded the babies who helped them get a free ticket.

Not designed to increase sales, but rather to create more compassion among travelers, JetBlue spokesman Morgan Johnston said, “We’re hoping to inspire … conversation and know that while it may be tough for you to sit next to a crying kid, we hope you can think about the stress that parent is going through,” he said. “And maybe we can be a little bit more supportive of moms.”

Another airline made passengers very happy for a different holiday.

2017-05-22T13:16:58+00:00 May 5th, 2016|Big Thinking, Humor, In The News|Comments Off on FlyBabies

Tiny Objects – A (Pantone) Book

Inka Mathew’s just released a book that features miniature objects photographed with their matching PANTONE color chips. The project was originally showcased on her Tumblr and via Instagram, which juxtapositions small objects with their coordinating PANTONE color, and described as “A personal project of tiny proportion—matching small everyday objects to their Pantone® Matching System colors…”

Below are some favorites:


Images via Inka Mathew / Green Ink Studios

2017-05-22T13:16:58+00:00 May 3rd, 2016|Design, Inspiration|Comments Off on Tiny Objects – A (Pantone) Book

Even Shakespeare Get’s Judged By It’s Cover


Image via New York Times / Mount Stuart

Earlier this month it was announced that a rare First Folio of Shakespeare’s works was discovered at Mount Stuart on the Scottish Isle of Bute.

Initially historian Emma Smith, a professor of Shakespeare Studies at Oxford University, was skeptical of the discovery, especially in the year that marks the 400th anniversary of the great bard’s death.

Having had a chance to examine and authenticate the Bute Folio, which is bound in three separate volumes, Emma Smith told the BBC that “It’s a book we most likely now see … in a glass case, and one of the things that this copy … shows us is a time when people just really used this book, they enjoyed it, they scribbled on it, they spilt their wine on it, their pet cats jumped on it.”

The First Folio, which contains thirty six of Shakespeare’s plays, was published in 1623 and included several plays previously unpublished works, among them Macbeth, The Tempest and As You Like It.

Only 234 copies are known to exist and, while it is not for sale at the time, this copy is estimated to be worth $3.7 to $4.6 million.

2017-05-22T13:16:58+00:00 April 23rd, 2016|Design|Comments Off on Even Shakespeare Get’s Judged By It’s Cover

The Dirty Sad Truth –
Kids Spend Less Time Outdoors Than Inmates

A recent survey of 12,000 parents in 10 countries, conducted by detergent brands OMO and Persil, found that one-third of kids between the ages of five and 12, spend less than 30 minutes outside each day.

To make a point, the detergent brand Persil shot a documentary style film inside Indiana’s Wabash Maximum Security Prison as part of its “Dirt Is Good” themed campaign, presenting the concerning fact that US prisoners get more time outside than the average child in a rather abstract way.

The ‘Free the Kids’ campaign is brought to you by Dirt is Good, an initiative to get kids spending more time outside. Find out about the benefits of outdoor play for kids here:

2017-05-22T13:16:58+00:00 April 12th, 2016|Design|Comments Off on The Dirty Sad Truth –
Kids Spend Less Time Outdoors Than Inmates

Feeling Lucky? – Google Is Bringing “The Claw” To SXSW

Google Claw - I'm feeling lucky

Google has been known for extravagant display booths and giveaways, and this year’s South by Southwest – an annual film, media and music festival, running from March 11th – 15th in Austin, Texas – is no exception.

Visitors can channel their inner child and the (hopeful) excitement of nabbing a toy, by participating in the “I’m Feeling Lucky” experience presented by Google Store, using a giant claw machine to win products such as Chromecast, Android Wear, Google Cardboard or even a shiny new Nexus.

Those not at SXSW can play along via Twitter.

Image via Google

2017-05-22T13:16:58+00:00 March 11th, 2016|Big Thinking|Comments Off on Feeling Lucky? – Google Is Bringing “The Claw” To SXSW

An Otherworldly Cross Promotion

"The Martian" Potato Cross Promotion

The photo of “The Martian” in the potato section is making the rounds online, as Albert Bartlett Potatoes, who partnered with Twentieth Century Fox, is cleverly using the film about an astronaut stranded on the red planet, to promote their line of red potatoes.

In the movie Matt Damon’s character is trying to grow potatoes in Martian soil to ensure his survival, until a rescue mission can reach him.

Images via gizmodo

2017-05-22T13:16:58+00:00 February 17th, 2016|Big Thinking, Humor|Comments Off on An Otherworldly Cross Promotion